"Information" and "Location" are the key words in makeing a great website..If a website has no meening to it then what is it? If a website is hard to locate what you are looking for, then why use the website? There should be only one main purpose to a website and it should state it clearly on the website that you are looking for. It should state the reason that you are makeing the website and who it may sell to.
Here is a website that i had gotten my information from
http://risetothetop.techwyse.com/website-conversion/whats-the-purpose-of-your-site/
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